Is Cracklin Oat Bran Discontinued? (And Where To Find It)

Cracklin Oat Bran is still available. However, they are pretty low on stock so most stores are completely sold out.

The brand has been famous for its Cracklin Oat Bran which is a popular breakfast cereal in the USA. However, not many people can actually buy these cereals from stores.

Many people think that Cracklin Oat Bran has been discontinued for some reason. But that is definitely not the case.

They are in fact in distribution. The only reason why you do not find them at stores is that they pretty much get sold out instantly.

I have even had to struggle to get a pack of these delicious cereals. They get sold out like hotcakes and when people actually get to the store they find the shelves empty.

Unfortunately, there is not much you can do when the company is trying its best to get them back in the market in huge quantities. The growing popularity of the cereal has also contributed to the supply shortage.

If you are wondering about the fate of Cracklin Oat Bran and whether they are on sale, you will find all answers here. I will explain the problems of Cracklin Oat Bran and whether they are still in distribution. 

Is Cracklin Oat Bran Still Available?

cracklin oat bran

Cracklin Oat Bran is still available for sale. However, it is difficult to catch hold of them since they get sold out very easily.

These cereals have been the holy grail of many people ever since they were launched. Their delicious taste has left a lasting impression on people which is why they are always in great demand.

However, in recent times, it has become very difficult to spot Cracklin Oat Bran cereals in the market. Many people have returned home disappointed even after making multiple stops.

There has been speculation that these cereals have been discontinued by the brand for some reason. But they are in fact still available.

The brand has even made a statement on Twitter assuring people that they have no plans of discontinuing the cereal. They have been unable to meet the demand and supply gap of Cracklin Oat Bran.

People are still enjoying the cereal but only a select few people are lucky enough to catch hold of them. I have a friend working at Walmart who has helped by getting a pack of these crispies.  

I have tried to buy them myself multiple times but they seem to be sold out everywhere. You need to be very careful and wait for supermarkets to stock their shelves and immediately grab them when they do.

Has Cracklin Oat Bran changed?

Cracklin Oat Bran was slightly changed back in 2010. The change is mostly due to the change in the sourcing of toasted bran.

The company has made a statement to the media that they have slightly improved their Cracklin Oat Bran. They have removed all artificial colors and flavors to make it healthier. 

Additionally, they had to change the source from where they bought their toasted Bran. Hence, the new batches may look and taste a teeny tiny bit different from before.

The problem with this new toasted Bran is that the texture has become very gritty. Additionally, they are now harder and take a lot of time to soften even when put in the milk.

While many people like me prefer their cereals crunchy, some people have expressed their disappointment on the matter. However, I feel that the overall taste of the cereal has not undergone major changes to warrant criticism.

Why is it so hard to find Cracklin Oat Bran?

It is rather difficult to source Cracklin Oat Bran because they sell out pretty fast. Additionally, the company itself has had problems in expanding its production of cereal.

Since Cracklin Oat Bran has not been discontinued, it is safe to say that there is a problem with production and meeting the demands of consumers. The company has made a statement that supply constraints have made it difficult to currently meet the demands of customers.

The cereal is rather popular among the people even with the new change in the toasted bran. Therefore, whatever stock arrives in stores is sold out in a short time.

I have talked to people and have found that some of them even buy 5-6 boxes to make sure they don’t run out of cereals when supermarkets have stocked out.

The change in the sourcing of Cracklin Oat Bran might have made the supply shortage worse but that is up for debate. Overall these cereals are pretty popular among people so they get bought before many can reach them.

Where to buy Cracklin Oat Bran?

You can buy Cracklin Oat Bran from online stores like amazon and other online supermarkets. They can also be found in stores at Walgreens, Walmart, Target, and Costco.

Buying Cracklin Oat Bran is rather difficult because they are rarely available in the market. However, when stocks are released most supermarkets have them in stores. 

You can simply walk into a Walmart or Target store to get a pack of these yummy cereals. Additionally, you can also order these cereals online from Amazon and other grocery websites.

When there is news of fresh stock, it’s better to visit all these stores to make sure you find them. Alternatively, you can keep an eye on online websites like Amazon and wait for them to restock the cereal.

Final Remarks 

Well, now you know the good news that Cracklin Oat Bran has not been discontinued at all. They are pretty much on sale and you can get your hands on them if you are lucky.

They are available at most supermarkets and can be bought online from amazon. However, you need to keep tracking their stock to make a purchase easily.

Here is a quick recap of what I’ve discussed so far.

Cracklin Oat Bran has not been discontinued. There is only a supply problem and the company has been unable to meet customer demands readily.